Use Both Local and Nationwide MLM Leads – National State Local

There is a strategy that most people overlook that is essential to long term success in growing your home based business. That is, you need to grow your business both locally and nationwide. Failure to do so can cripple the long term growth of your business.There are some businesses that seem to thrive on building your business locally. Meeting with people locally at a local Starbucks or inviting them to some type of local meeting has always been an effective way to build strong relationships for business. However, only growing your business in your local market is both short sighted and lacks a bigger vision for your business.On the other hand, there are people who are afraid of meeting people face-to-face. They only are more comfortable calling prospects across the nation and building anywhere but in their own backyard. This too will short circuit your business if you neglect to focus a percentage of your efforts on your local market.Working MLM Leads is highly individualistic. People get into comfort zones that allow them to call through lists of prospects. There is nothing wrong with a comfort zone. In fact, finding a comfort zone is one of the keys to having success that alludes so many networkers as they try and build their businesses outside their work market.My recommendation is to spend 75% of your time in your comfort zone. If working local leads is what gives you the most confidence and inspiration, then that is where you need to spend the majority of your time. If working nationwide leads is where you find your confidence and motivation, then spend the majority of your time there.I would highly recommend taking 25% of your time and doing just the opposite. Build a secondary comfort zone in this opposite area. Experience and history has shown that having a balance in your business is critical for long term growth. You don’t need to look any further than the most successful distributors in any given company. They have a strong local market and they have a strong nationwide market, not to mention global market (but that’s another article).Let me justify my claims. You need to have a local market because you need the business relationships. Period. The proverb says, “iron sharpens iron.” You can only do this within a local market. Picking up the phone and dialing someone 500 miles away is not the same as getting together with fellow distributors for a cookout, lunch, or meeting. You are the one who needs local relationships. Without local relationships, you are a lone ranger, or a lone antelope waiting to get picked off by a lion.On the flip side, you need to build nationally. It’s like a pyramid. Building nationally helps you establish a large base, or the foundation to a large skyscraper. Only building locally is like a Jenga tower with several bricks removed. It just lacks stability. There are hundreds and hundreds of local markets waiting to be developed around the nation. You neglect them at your own risk.The bottom line goes back to the argument over the years – is it smarter to build wide or build deep in your downline. People argue back and forth, when the simplest of answers is – both. If you fail to build wide, your business lacks stability. If you fail to have depth in your downline, there is a risk of dropout.The same principle can be applied here. Build in your comfort zone. Spend the majority of your time there. But, make it your goal to expand into a new comfort zone for the long term success of your business. Why wouldn’t you want distributors in all 50 states? Why wouldn’t you want local business partners to hang out with and encourage each other? One of the keys to success in network marketing is modeling top distributors. You will find using both local and nationwide leads a key to success for you as well.